Growers face enormous pressure each year to increase yield, better the environment and meet consumer demands, all while keeping their operation profitable. To keep up with these demands, innovation is key, and together we must continue to evolve and change with new technologies. To help growers adapt and evolve faster, Bayer Vegetable Seeds has created and implemented new and advanced breeding technologies to keep up with the evolution of plant breeding.
Our Focus
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Ensuring success for customers is our main focus. While Bayer Vegetable Seeds has been keeping its pipeline of innovative products and technologies moving forward and launching new commercial varieties, we’ve also been working hard to ensure our teams are set up the best way to keep innovating. We want to innovate faster, more productively and with even more collaboration with growers. |
Our Commitment to You
While our teams look different, our commitment to you stays the same. Bayer Crop Science strives to bring high-quality varieties to the market faster, so we’ll continue to be on the forefront of innovation, sustainability and consumer demands in order to deliver what growers need.
Meet Our Team
JD Rossouw is the Head of Vegetables Research & Development at Bayer Crop Science. He’s a plant breeder by training and brings more than 22 years of experience in the global agriculture industry. JD is committed to innovation and is leading our research and development transformation, which keeps grower needs at the forefront. Watch this video to learn more about JD and his vision:
Bayer has implemented collaborative breeding pipeline teams (CBPT) to help identify and advance potentially stronger varieties to growers in a shorter amount of time. The teams leverage experts from the Bayer Crop Science global network and expand our capabilities to add specialists to gather and analyze more data. Their insights allow us to implement more predictive and advanced breeding technologies, providing varieties that can potentially increase yield and profitability, while providing more sustainable solutions for your operation. To learn more about our CBPT, click here.
As part of these advanced breeding technologies, Bayer’s market development team (MD) will work side-by-side with growers and retailers in order to collect new and improved data insights while helping work through any challenges you may have on the field. The goal is to help us find better solutions for growers more quickly.
Your Boots on the Ground for Local Success
To give MD team members more time to walk and talk with growers in their fields, the R&D team is developing a core group that will take over early pipeline trials. MD team members will continue to work closely with R&D to make sure they are communicating grower challenges and needs, so Bayer is bringing forward the strongest varieties backed by meaningful data. MDRs then share that information with growers so they have the insights they need to make better informed decisions about their variety and management decisions. Click here to learn more>>
Technology and Innovation
Together, the Bayer Vegetable team is bringing you advanced technology to expedite the plant breeding process, while creating more sustainable and viable solutions to meet growers’ needs.
The Impact of Digital at Bayer Crop Science
In the hands of a few free-thinkers, data and digital technologies come together to transform human experiences. Learn more about how, at Bayer Crop Science, digital is the engine that drives innovation and sustainability.
Let Us Answer Your Questions
How is your breeding team structured?
Click here to view the CBPT team!
Who will be my direct contact now?
While our teams may look different, how you work with our breeders does not change. Our collaborative breeding teams are based regionally and will serve as a grower’s direct contact. This allows growers to have one contact who can provide them with the information needed. Breeders are encouraged to bring in specialists on an as-needed basis to provide better understanding within a specialized field.
These regional teams will be more available to growers as their reach and capabilities have expanded. Together, Bayer and growers will work toward the goal of developing stronger, more high-yield potential producing varieties and bring them to the market at a faster rate than competitors.
How is this going to affect me?
This updates are designed to provide you with more profitable and sustainable products that can potentially increase yield and profitability on the farm, while delivering traits that meet demands beyond the farm.
What direct benefits will the increase in insights bring me?
The increase in available data supports better trials with the ultimate goal of developing better performing crops with higher yield potential and quicker commercial availability.
More questions? Feel free to contact us.
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