Special soup-can packaging features embedded, plantable tomato seeds consumers can grow at home
ST. LOUIS – As part of their commitment to farmers, Bayer Vegetable Seeds Seminis® brand has collaborated with Campbell Company of Canada to celebrate sustainability and show consumers how their soups begin with real food grown by real farmers. The effort captures attention with limited-edition cans of Campbell’s Creamy Tomato and Garden Vegetable Minestrone soups that feature a plantable paper disc embedded with Seminis® tomato seeds, giving consumers the opportunity to grow plum-type tomatoes in their own gardens.
The special packaging found on the cans directs consumers to a website that showcases the sustainability efforts of Seminis and Campbell’s. It also features a Seminis video that highlights the journey of a tomato seed as well as helpful planting tips for growing their tomato seeds at home.
“As people get farther away from the farm, it’s really important for us to help educate them about where their food comes from and the hard work and care farmers put into growing it sustainably,” says Emily Standley, Communications Manager for the North America Vegetable Seeds business of Bayer’s Crop Science Division, of which Seminis is a part “As a key ally of Seminis, Campbell’s understands that, too. We are proud to collaborate with them on this effort and will continue our efforts to provide innovative and sustainable solutions that help farmers and companies like Campbell’s feed our growing world.”
Campbell’s is also passionate about bringing fresh, high-quality and nutritious food to consumers, and promoting their commitment to sustainability through this campaign.
“It is our mission at Campbell to build a more resilient food system, making food that matters and that improves the world we all share, for generations to come — starting with our supply chains,” said Mieka Burns, VP of Marketing at Campbell Canada. “Like Bayer Vegetable Seeds, we know the important role farmers play in bringing sustainable and nutritious food to our plates. We are excited to educate consumers on how their food is brought to the table and the sustainability measures put in place to ensure we are reducing waste and conserving natural resources where possible. This campaign is an opportunity for us to share our ongoing support for sustainability and the efforts we’ve made in this area.”
The limited-edition Campbell’s Creamy Tomato and Garden Vegetable Minestrone soups with plantable tomato seed coasters are available now for a limited time at select grocery retailers across Canada. You can find out more about Seminis and Campbell’s sustainability efforts at Campbellsoup.ca/sustainability
About Seminis Vegetable Seeds
Seminis® Seeds is committed to providing innovative solutions for every generation to help sustain our growing world. For over 150 years, the Seminis legacy has focused on producing the best vegetable seed varieties for growers to use in farming operations around the world. We are proud to support our grower partners by continuously developing new seed varieties through our global research and development team and specialty breeders, and by providing ongoing agronomic solutions to unique farming challenges. Together with our growers, we are passionate about bringing high-quality, nutritious produce to ensure a balanced plate for our global community. Seminis is represented by the Seminis® and De Ruiter® seed brands. Seminis Vegetable Seeds is a division of Bayer Crop Science. For more information about Seminis® seed, visit www.seminis-us.com.
About Campbell Company of Canada
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” For generations, people have trusted Campbell to provide authentic, flavourful and affordable snacks, soups and simple meals, and beverages. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and FTSE4Good Indexes. A subsidiary of Campbell Soup Company, Campbell Company of Canada has a long heritage of nourishing Canadians since 1930. For more information, visit www.campbellsoup.ca