Collaboration within the Vegetable Industry
We know that the business of growing vegetables is vast and ever changing. For this reason, we make sure to work collaboratively, not just with our customers, but industry leaders as well. This principle goes beyond our innovative seed development; we believe it continues as we advocate for the grower and drive consumption of fruits and vegetables. It’s a deeply held conviction that if tomorrow is to be better for customers and for families; it’s up to us to work in collaboration with industry stakeholders and organizations to make it so.
Below you will find some of the ways we collaborate within the industry:
Produce for Better Health (PBH):
PBH is a nonprofit organization whose mission is to achieve increased daily consumption of fruits and vegetables for better health by leveraging private industry and public sector resources, motivating key consumer influencers, and promoting fruits and vegetables directly to consumers. PBH, together with the Centers for Disease Control & Prevention (CDC) and other national partners, launched in 2007 a new national health initiative: Fruits & Veggies—More Matters®, the next generation of the 5 A Day for Better Health campaign. PBH acts as a respected liaison between the industry and the public health community. As a result, no other food group has the public health support that fruits and vegetables enjoy and no other food group can tout that MORE indeed, matters.
We work with this organization by participating on their board and making monetary contributions to help support their continued efforts.
Produce Marketing Association (PMA) Gold Circle Campaign
PMA, a global trade organization representing companies from every segment of the global fresh produce and floral supply chain, founded the Gold Circle Campaign to address the industry’s challenge of increasing food production with fewer resources while bolstering confidence in the safety of fresh fruits and vegetables. In particular, the Campaign funds critical research and education delivered by dozens of research-based organizations, including the Center for Produce Safety (CPS) at the University of California, Davis. CPS focuses on prevention research that delivers real-world solutions applicable to the entire produce supply chain.
By participating in the PMA Gold Circle Campaign for Food Safety, Seminis Vegetable Seeds, Inc. joins more than 300 fresh produce suppliers and buyers who reinforce their commitment to food safety through the Produce Marketing Association (PMA) Gold Circle Campaign for Food Safety partnership.